Entire Meals is dealing with a social media backlash after a brand new restaurant known as Yellow Fever opened in its new 365 retailer in Lengthy Seaside, California.
The grocery chain introduced the grand opening on Twitter Wednesday with a photograph of the Asian restaurant, which is an unbiased firm that partnered with Entire Meals to open in its retailer.
Yellow Fever didn’t instantly reply to PEOPLE’s request for remark. A rep for Entire Meals had no remark.
Yellow Fever is co-owned by Kelly Kim, who’s initially from South Korea. Kim beforehand defined the that means behind the identify Yellow Fever in a 2017 interview with Subsequent Shark.
“After we lastly got here up with the idea, all of the names we considered simply plain sucked. Buzzwords like ‘conventional’, ‘bamboo’, ‘lotus’, and ‘golden’ weren’t memorable,” she stated. “One evening, we simply stated ‘Yellow Fever!’ and it labored. It’s tongue-in-cheek, sort of surprising, and it’s not unique — you possibly can match all Asian cultures below one roof with a reputation like this. We simply determined to go for it.”
Nevertheless, Twitter customers weren’t impressed and shortly flooded the feedback part with remarks on the restaurant identify and Entire Meals’ resolution to have the restaurant in its retailer.
“Tremendous cool that nobody in your organization, from idea to building to this tweet, noticed nothing flawed with this,” one consumer wrote.
“Gosh. Nothing like a racist meal which may *additionally* offer you a horrific illness,” one other tweeted.
Yellow Fever additionally has two different areas in California, separate from Entire Meals.